April 25, 2013
"We initially settled on the idea of commissioning Marathon-related essays from a number of Boston writers, and then set about brainstorming ideas for illustrating that package of stories. Should we create a photo illustration of a runner’s bib in the shape of a heart? Should we photograph a tattered marathon olive wreath on a black background? Then our design director, Brian Struble, and deputy design director, Liz Noftle, came up with the concept of taking shoes worn during the marathon and arranging them so that the negative space is in the shape of a heart. For reasons I’ll explain in a moment, I knew the moment I heard the idea that we had our concept—for not just for the collection of essays, but also the cover. In fact, I quickly realized that the stories of the runners who wore those shoes would be even more powerful than the essays we’d commissioned. We quickly changed course and settled on the cover concept and the outlines of a feature package: We’d shoot the shoes collectively to form the heart, but we’d also photograph them as individual pairs to illustrate the stories told by the runners in the package (which we called ‘The Shoes We Wore,’ and which you’ll find in the May issue)." John Wolfston, Editor-in-Chief of Boston Magazine in Behind Our May Boston Marathon Cover.
Boston media has been KILLING IT with their Marathon coverage. 

"We initially settled on the idea of commissioning Marathon-related essays from a number of Boston writers, and then set about brainstorming ideas for illustrating that package of stories. Should we create a photo illustration of a runner’s bib in the shape of a heart? Should we photograph a tattered marathon olive wreath on a black background? Then our design director, Brian Struble, and deputy design director, Liz Noftle, came up with the concept of taking shoes worn during the marathon and arranging them so that the negative space is in the shape of a heart. For reasons I’ll explain in a moment, I knew the moment I heard the idea that we had our concept—for not just for the collection of essays, but also the cover. In fact, I quickly realized that the stories of the runners who wore those shoes would be even more powerful than the essays we’d commissioned. We quickly changed course and settled on the cover concept and the outlines of a feature package: We’d shoot the shoes collectively to form the heart, but we’d also photograph them as individual pairs to illustrate the stories told by the runners in the package (which we called ‘The Shoes We Wore,’ and which you’ll find in the May issue)." John Wolfston, Editor-in-Chief of Boston Magazine in Behind Our May Boston Marathon Cover.

Boston media has been KILLING IT with their Marathon coverage. 

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